Strategic Advisory

We bridge the gap between legacy operations and modern innovation by aligning your technology, data, and people. Our Strategic Advisory services provide the high-level guidance necessary to define ideal processes, modernize your tech landscape, and ensure every investment drives long-term, measurable growth.

Data Strategy

Unlock the full potential of your information landscape with a comprehensive blueprint for data excellence. We help you transition from fragmented silos to a unified, high-integrity data ecosystem that fuels advanced analytics, empowers AI initiatives, and drives informed, real-time business decisions.

AI Strategy

Navigate the complexities of the artificial intelligence landscape with a roadmap built for practical execution. We help you identify high-value use cases, select the right LLMs and frameworks, and implement ethical AI solutions that automate cognitive tasks and redefine your competitive edge.

ERP Migration

Modernize your enterprise core with a seamless transition to next-generation ERP systems. We minimize operational disruption by combining rigorous data migration protocols with business process re-engineering, ensuring your new platform is optimized for agility, compliance, and real-time visibility.

Recruiting

Optimize your talent acquisition engine through our strategic partnership with Talr. By combining ahatis’s operational expertise with Talr’s advanced AI-driven sourcing and screening platform, we deliver a high-velocity recruitment process that identifies elite talent with surgical precision and significantly reduces time-to-hire.

Retention

Protect your most valuable assets with data-driven engagement and growth strategies. We help you move from reactive churn management to proactive loyalty by aligning employee aspirations with organizational goals, ensuring your high-performers stay energized, challenged, and committed to your long-term vision.

Engagement

Replace outdated, high-friction surveys with a continuous, AI-driven engagement pulse. By deploying Talr as an agentic agent, we automate the feedback lifecycle and eliminate administrative burdens, allowing you to understand employee sentiment in real-time and act on insights before they impact productivity.

Revenue Growth Management

We transform Revenue Growth Management from a buzzword into a disciplined, predictive framework. By converting complex data into actionable strategies, we help CPG leaders move beyond “gut-feel” decision-making to deliver the right product, in the right channel, at the perfect price.

Price Pack Architecture

PPA is the foundation of RGM. It is the strategic design of product sizes, formats, and price points to meet specific consumer “occasions” and shopper “missions.”

  • CPG Focus: Moving beyond a “one size fits all” approach. It involves creating “entry-level” packs for low-income consumers (e.g., small sachets), “value” packs for families (e.g., bulk sizes), and “premium” formats for convenience (e.g., on-the-go packaging).

  • Objective: To capture a wider range of consumer “willingness to pay” and ensure the brand is present at every relevant price threshold.

Pricing Optimization & Elasticity

This area uses advanced analytics to determine the “ideal” shelf price for every SKU. It relies heavily on Price Elasticity, measuring how much volume you lose (or gain) when you change the price.

  • CPG Focus: Understanding cross-elasticity (how a price change in Product A affects sales of Product B) and competitive elasticity (how shoppers react when a competitor drops their price).

  • Objective: To find the “sweet spot” where price increases maximize revenue without triggering a catastrophic drop in volume.

Trade Promotion Management (Terms & Conditions)

This covers the “hidden” part of the P&L—the investments made directly to retailers (e.g., Walmart, Carrefour) to secure shelf space, listing rights, and distribution.

  • CPG Focus: Shifting from “non-working” trade spend (fixed payments) to “pay-for-performance” terms. It involves auditing “Everyday Low Price” (EDLP) vs. “High-Low” strategies across different retail partners.

  • Objective: To ensure that every dollar given to a retailer drives a measurable return in visibility, distribution, or volume.

Promotion Effectiveness (TPO & Deduction Management)

Consumer goods companies often spend up to 20% of their gross revenue on promotions, yet a high percentage of these do not break even. This area focuses on Post-Event Analysis and Predictive Modeling.

  • CPG Focus: Analyzing “lift” (incremental sales) versus “cannibalization” (sales stolen from your own full-priced products). It evaluates the “mechanic”—is a “Buy 1 Get 1” more effective than a “30% off” sticker?

  • Objective: To stop “non-working” promotions and redirect those funds into events that drive genuine incremental growth.

Marketing Mix Management (MMM)

This area looks at the “big picture” of demand generation. It evaluates the ROI of all marketing investments—from TV ads and social media to influencer campaigns and in-store displays.

  • CPG Focus: Attributing sales growth to specific media channels. In an omnichannel world, this means understanding how a digital ad on Instagram might drive a physical purchase in a grocery store.

  • Objective: To optimize the marketing budget by shifting spend from low-performing channels to high-converting ones.

Mix, Volume, Price (MVP) Analysis

Often called “Variance Analysis,” this is the diagnostic tool of RGM. It breaks down why revenue changed compared to last year or the budget.

  • CPG Focus: Distinguishing between “Volume Growth” (selling more units), “Price Growth” (charging more per unit), and “Mix Growth” (selling a higher proportion of expensive, high-margin products).

  • Objective: To provide a “clean” view of performance. For instance, if revenue is up but it’s only due to price hikes while volume is crashing, the MVP analysis flags this as an unsustainable growth trend.

Competitive Insights & Strategy

The offensive and defensive layer of RGM that monitors market movements in real-time.

  • CPG Focus: Managing the price gap to the nearest branded competitor and private label threats. It involves “Promotion Pre-emption” — analyzing retailer circulars and data to ensure your brand is “in front” of the competitor’s promotional window.

  • Objective: To maintain market share by ensuring price gaps never exceed the “switching threshold” and to dominate the retail calendar by out-planning competitors at the account level.